Manila, Philippines – October 2025 — Billease, the Philippines’ leading buy now, pay later (BNPL) platform, continues to make waves in the fintech and marketing landscape with a double win at the Marketing Technology Awards 2025.
The company proudly took home Marketing Team of the Year (Brand), while Jose Fernandez, Chief Marketing Officer at Billease, was named CMO of the Year, a recognition of his leadership in driving digital innovation and meaningful storytelling in fintech marketing.
A Testament to Homegrown Creativity and Purpose
The dual win celebrates the heart of Billease’s mission: to make shopping and financing smarter, simpler, and more inclusive for every Filipino.
From transforming how Filipinos shop with flexible installment plans to introducing seamless payment innovations like QRPh and NFC Tap-to-Pay, Billease has built its brand on one clear vision, financial empowerment through technology.
“This recognition is a reflection of our team’s relentless drive to connect creativity with purpose,” said Jose Fernandez, CMO of Billease. “At Billease, marketing isn’t just about selling a product it’s about building trust, delivering real value, and helping Filipinos take control of their financial journey.”
Merging Data, Creativity, and Impact
Billease’s marketing strategy thrives at the intersection of data-driven insights and creative storytelling. The team has consistently launched campaigns that resonate deeply with Filipino consumers, from lighthearted, relatable activations like “Billie & Kim’s Pamasko” to performance-driven initiatives like “0% Interest Deals” and “Limit Boost™”.
Each campaign reflects Billease’s belief that technology should not only simplify transactions but empower real financial freedom. The brand’s ability to turn complex financial solutions into meaningful, human-centered stories has made it a standout in both the fintech and marketing industries.
Building a Brand That Cares
More than its technological innovation, Billease’s success is anchored in its commitment to customer empowerment. Through flexible financing options, transparent terms, and inclusive digital experiences, Billease continues to redefine what it means to be a trusted financial partner for millions of Filipinos.
From its creative campaigns and digital partnerships to its signature mascot Billie Owl, the brand has become synonymous with positivity, progress, and accessibility.
Recognizing Excellence Across the Region
The Marketing Technology Awards 2025 brought together the most forward-thinking marketing teams and leaders across the Asia-Pacific region. Billease joins an inspiring roster of winners who are shaping the future of marketing through data, innovation, and social impact.
“We share this win with every Filipino who has been part of our journey, our customers, merchants, and partners who continue to inspire us to innovate with heart,” added Fernandez.
Looking Ahead
As Billease continues to grow its ecosystem, from Billease Deals to new payment technologies and partner integrations, the company remains steadfast in its goal: to make finance simpler, more human, and more empowering for all.
This recognition serves as both an honor and a motivation for Team Billease to keep leading with creativity, technology, and purpose.
About the Marketing Technology Awards
The Marketing Technology Awards celebrate excellence in digital marketing, innovation, and technology across the Asia-Pacific region. The annual event recognizes outstanding achievements by brands and individuals who have demonstrated creativity, impact, and leadership in leveraging technology for marketing success.
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