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BillEase Chooses MoEngage to Boost Customer Engagement, Amplify Message Deliverability

BillEase, one of the fastest-growing consumer finance apps in the Philippines, today announced a partnership with MoEngage, a global insights-led customer engagement platform to solve customer engagement and deliverability.

A flagship product of First Digital Financial Corporation (FDFC), BillEase has been trusted for half a decade by over 1,000 partner merchants. These include Lazada Philippines, Philippine Airlines, Power Mac Center, Anson’s, JBL, Samsung, Toshiba, Vivo, Kimstore, World Balance, Cole Haan, and Giordano, among others. It is offered by major payment gateways including 2C2P, Xendit, Paynamics, Bux, Dragonpay, Optty, and PayMongo.

BillEase differentiates itself from other players in the Filipino BNPL space by allowing customers to build former credit. Additionally, it has built and owned its credit, fraud, and payment software stack. These enabled consumers and merchants the advantage of shorter checkout times, lower interest rates, and customizable installment plans. On September 2022, BillEase raised US $20 million from Singapore’s Helicap Securities, raising its total valuation to US $55million.

As a rapidly growing consumer finance platform in the Philippines, BillEase continuously strengthens its relationship with merchants and end consumers. While searching for the ideal customer engagement platform, BillEase also needed a platform that could improve the deliverability of push notifications.

By using MoEngage’s industry-first capabilities like Push Amplification™ Plus, BillEase has improved the deliverability of its messages. This means increased connection with a greater percentage of its audience and in turn, increased engagement amongst merchants and the end consumers. 

As a part of its fifth anniversary celebrations, BillEase has collaborated with MoEngage for an exclusive masterclass How to Engage with Customers to Increase their Lifetime Value on September 23rd, 2022.

“By associating with MoEngage, we look forward to enhancing our customer engagement strategy and boosting conversions on BillEase. In time for our fifth anniversary, we are elated to partner with MoEngage on this masterclass. This exclusive masterclass will deliver insights from MoEngage, the global authority on customer engagement, and empower BillEase merchants to increase their conversions and their customer lifetime value.”

This invite-only event is offered by BillEase to its topmost merchants. Attendees in this event will learn how to leverage customer engagement to create personalized and seamless brand experiences to increase customer lifetime value.

“We are delighted to partner with BillEase and scale greater heights in the Filipino fintech ecosystem. It is our ultimate goal to assist BillEase in its mission of increasing financial access to Filipinos. With our best-in-class customer engagement platform, we aim to support them in all aspects of customer engagement.”

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